Tween girl clothing store Justice closed all of its locations in early 2021. They began a liquidation sale and marked everything 60-80% off. The intellectual property of Justice was acquired by Bluestar Alliance in November 2020 for $90 at an auction. The auction was conducted by Justice’s bankrupt parent, known as Ascena Retail Group. Ascena had in the past closed nearly 600 of 820 stores owned by Justice. The remaining locations were shuttered in early 2021.
Why Did Justice Close Down Business?
Justice closed its doors after being sold to Blue Star Alliance by Ascena retail. On July 11, 2020, Ascena retail originally filed for bankruptcy Chapter 11. They announced the closure of every Catherine’s store. Some Lane Bryant stores, Ann Taylor Factory, and Justice stores (including those in Nashville and Murfreesboro). At that time, the company had not listed to close the Justice store at the CoolSprings Galleria.
According to Gary Muto, the Chief Executive Officer, optimizing their portfolio better positions Ascena for future success and supports their vision in the long term. While the company seamlessly transitioned ownership of Justice stores, it remained committed to delivering daily meaningful experiences to its customers.
Ascena did not respond to why they closed the stores, including an inquiry on how many jobs people would lose after the shutdown. The wind-down of every Justice store concluded in early 2021.
Before the Bluestar deal was made, the closure of hundreds of all Ascena stores was already underway. After announcing closure and filing for bankruptcy protection, the company closed 1138 brick-and-mortar stores, including various Justice Stores.
Every location of plus size women’s clothing fashion house Catherine’s and other women’s clothing stored registered under Ann Taylor, Loft, Lane Bryant, and Lou & Grey names were all closed.
Ascena owned 2764 stores as of February 2021, with Justices totaling 820. Ascena has been struggling with high debt, and some of its brands were extremely weak. Lane Bryant and Catherine’s had lost an increasing share of the plus-size clothing market to other retailers who have been dominating.
However, the company blamed its losses on the COVID-19 pandemic. The company, therefore, took a strategic step forward to protect the future of its business for every stakeholder.
Has Justice Opened Its Door Again?
In April 2021, Tween apparel launched a different website known as ShopJustice.com. The website features an assortment of outfits and accessories for young girls. Ralph Gindi, the co-founder of Bluestar Alliance, stated that their goal is creating the best shopping experience with great products for Tween girls as they expand Justice’s reach and footprint. ShopJustice.com is the company’s opportunity to speak directly to their consumer, and it is a great channel for reaching their dedicated customers and moms where they are already shopping easily. The site seeks to provide the latest trendy products across various categories.
Bluestar is a well-known brand management and marketing organization with its brand portfolio including Hurley, Bebe, Tahari, Brookstone, Limited Too, etc. The retail footprint of the organization includes over 250 stores, shops, and distributors worldwide.
Bluestar announced in a release that it plans on expanding the Justice brand into different product categories that include unexpected accessories, technology, homes, etc. The company is very excited to bring its products back to its customers. The brand has a strong connection to its customers and has been trying hard to bring the mom and girl the variety, quality, and experience they long for and are searching for from Justice.
Were Justice’s Clothes Good?
Justice began operation about ten years ago with Tween Girls, Inc. At the brand’s peak, they had retail stores in North and South America. The brand worked on creating fun, comfortable, age-appropriate, and affordable clothes for young girls. In 2020 Justice clothes switched up after closing all its brick-and-mortar stores and went online.
Justice clothes are made for young ladies aged between 6 and 12. The store provided a measurement chart under all items to figure out the perfect size for a tween. Justice designs come from a place of comfort and affordability.
Moreover, all designs have an age-appropriate mindset. You could find everything from daily wear, such as leggings. Sweats. Jeans and tops. All these clothes were adorned with a feminine, cute flair. Justice also sold other items, including swimsuits, shoes, and accessories. Therefore, Justice shop was a one-stop choice for moms who want their girls to have a little bit of everything at budget and kid-friendly prices.
Justice Clothing Customer Reviews
A Justice clothing review cannot be fully complete without mentioning consumers’ thoughts about the brand. When a parent watches her child admires herself in the mirror, they write testimonials to help other consumers who may want to buy from the brand.
Most of their brand’s clothing reviews are 4 stars and above out of 5-star ratings. One parent says that the clothes are cute soft and that her daughter put them on right away, although it was very hot outside.
There are a few comments from shoppers who could not take their girls into the Justice stores. One customer wrote to the brand to bring back the stores as they were amazing. The stores were also fun, youthful, and vibrant, so the parents loved shopping there with their little girls.
Another shopper left a review of Justice in Chick Advisor and commented how much she loved the brand’s sales and clearance prices. She gave parents some tips on saving more money.
Was Justice Brand Worth It, Or It Was Overhyped?
Justice brand was a hit among young girls who found their garments and accessories fun and exciting. Children love patterns, styles, and sizes, which were all offered by Justice. Although the brand closed its stores and the fun shopping experience at the retail store is no more, Justice was worth it.
The size of Justice’s clothes typically ranged from 5/6 (XS) to 20 Plus (XXL). Some moms found the items to fit smaller than most girls’ clothing shops. Regardless of the fitting, the store did well in providing shoppers with a measurement chart to check the sizes before making the final decision.
Did Justice Have A Shipping Policy?
Justice only delivers within the US, with free ground shipping on purchases above $75. Under this cash, $5 was the shipping fee. Shoppers who wanted to receive their orders within a two-day shipping time would have to pay an extra charge of $20 and next-day shipping of $30.
Justice used USPS or FedEx as their delivery services. After shoppers place an order, they will be given tracking information through a confirmation email. It only took the brand 4-8 days for ground shipping to be processed and delivered. Shoppers who placed their orders before 2 pm received next-day shipping.
Justice also had a return policy where a shopper could return an unworn clothing item within 45 days after purchasing it. Once the shopper placed an order, they did not have an option of canceling or changing it. A final sale item was non-refundable.